Every visitor to the State Library of Western Australia shares a common trait: a sense of curiosity.
Block Branding designed our new brand identity, inspired by the individual journeys of discovery people took in the Library.
After all, amazing things happen when we follow what makes us wonder. Where will the State Library take you?
Below, you will find brandmark guides, links and download kits for the Primary and Tertiary versions of the new logo.
Discover more.
Primary Brandmark – Print Kit
Includes positive and negative PDF versions of the State Library primary logo.
For usage instructions please refer to the Brand Guidelines provided within the kit.
Primary Brandmark – Screen Kit
Includes positive and negative PNG and SVG versions of the State Library primary logo.
For usage instructions please refer to the Brand Guidelines provided within the kit.
Clear space and minimum sizing
To ensure the brandmark can remain clear, consistent and readable it should be scaled no smaller than 15mm (57px) high. If a smaller brandmark is needed, the tertiary brandmark should be used.
So that the brandmark is not crowded, the minimum clear space on all sides of the logo is calculated in relation to the height of the container surrounding ‘State Library’.
Common Badging
In external facing communications the State Library primary brandmark locked-up with the Western Australian State Government badge must be used. The State Government badge should always sit to the left of the State Library primary brandmark. The correct clear space is half the width of the badge.
The State Government badge must only be used once in a publication. For co-badging guidelines with the State Government logo, please refer to Common Badging.
Tertiary Brandmark – Logo Kit
The Tertiary brandmark has been created to use when the brandmark needs to be scaled smaller than 15mm (57px) high. An example of this is a social media profile picture. Includes PNG, JPG, PDF and SVG versions of the State Library tertiary logo.
For usage instructions please refer to the Brand Guidelines provided within the kit.
Logo Terms of Use
When using the State Library of Western Australia brandmarks, care must be taken to make sure that they always appear in a consistent and familiar way. For usage instructions please refer to the Brand Guidelines provided within each download kit.
You are not permitted to use the State Library of Western Australia’s brandmark in a manner that implies that the State Library has sponsored or endorsed your use without the express written permission or licence from the State Library of Western Australia.
You will not harm, misuse, disparage, or dilute the State Library of Western Australia’s brandmark. Examples of misuse include: altering authorised colour schemes and/or fonts, re-scaling, combining the State Library brandmark with other logos or graphics contrary to the Brand Guidelines, obscuring, animating or otherwise distorting or manipulating the integrity of the logo.
DO NOT change the colour of the brandmark.
DO NOT place the brandmarks over a background with insufficient contrast.
DO NOT tint the brandmarks or use the them as a watermark.
DO NOT adjust the stroke weight of the brandmarks
DO NOT distort, skew, squish or flip the brandmarks.
DO NOT crop the brandmarks
DO NOT rotate the brandmarks
DO NOT rearrange or change any part of the brandmarks besides the specified keylines on the primary mark.
DO NOT add effects to the brandmarks, for example drop shadow, bevel or glows.
DO NOT outline the logotype